Beyonce’s new album is out today, and a few days ago she released the first music video for it, “7/11.” The video is made up of a series of candid, DIY shots of Beyonce and her posse dancing around a hotel in their socks and underwear. The video feels like it could have been shot on someone’s (Jay’s?) phone, and the simplicity and candor of the video create the illusion of a rare glimpse into Bey’s life when she’s not performing.
King B and her crew sport a number of sock styles throughout the video. The opening shot feature’s Beyonce on a hotel balcony wearing a sweatshirt that only reads: “KALE.” The next clip features a costume change, with Bey still on the balcony but now in denim cutoffs and some multi-colored slouch crew songs, not unlike these Yelete Neon Retro Crew Socks.
The video progresses to other locales: from the balcony, to the bathroom, to the bedroom of her hotel. In the bathroom, Beyonce’s “Smack It” underwear is accented by some casual and comfortable black-and-white quarter socks. Later, sidestepping down the hotel hallway, over the knee socks set one dancer apart from the others. You can replicate the look with some Julietta Retro Stripe Over the Knee socks.
Like the right socks to a complete outfit, the magic of this music video is in the details. The home-video style provides a sense of spontaneity and comfort. Easy to miss cameos from Jay-Z and Blue Ivy sweeten the pot, and confirm that the entire family was in on the making of this video. What would your family’s own hotel music video look like? You don’t have to be Beyonce to look good in your PJs.